written by
Clayton Conway

Why Healthcare Companies Should Be Blogging

Healthcare 2 min read
Actively blogging about healthcare and your practice can help new and existing patients engage with you and your staff.

When it comes to getting your healthcare company positive press, there's no such thing as too much. One of the most effective ways to connect with potential customers is through blogging. An active and informative blog helps you educate and attract potential new patients, and it also establishes your practice as one that is willing to reach out and provide valuable information.

Provide Actionable Healthcare Information

This method may sound simple, but it can often be a challenge. You want to create clickable blog posts and then keep potential patients engaged. Work on providing useful general health information as well as information about your practice. If your practice is already active on social media, you can even informally poll patients about other topics they'd like to read about on your blog. Occasional human interest posts like a day in the life of a doctor may help humanize your practice's healthcare providers and keep patients engaged.

Connect with New & Existing Patients

Connecting with present and future patients is one of the key goals of a healthcare blog. When you're connecting, you’re also advertising your practice. Make sure your posts emphasize why your practice is a great choice. You can talk about the many ways healthcare companies, including yours, are using quality measurements to monitor best healthcare practices. This will let customers know you care while also creating positive press for your business. Of course, you want your business promotion to be subtle—if each post reads like a catalog of reasons why your practice is the best, readers will see through it.

Consider How Your Information is Presented

It's easy for a reader to click over to another site. In order to keep potential patients on your blog, make sure your information is presented in engaging and easy-to-read formats. One example is the list--there are plenty of studies detailing why the human brain seems to gravitate toward lists, and as a result, a list-form post can be more engaging. Similarly, an eye-catching infographic can organize information in a way that's visually appealing. Putting thought into your blog design is likely to go a long way toward drawing in and keeping new patients.

As the world evolves, having an online presence is a necessity. Running an active healthcare blog can be a measurable way for your practice to cultivate an online presence. By providing meaningful information, you'll show patients that you care about their health, even when they aren't in the office.

Digital Marketing Blogging
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