written by
Clayton Conway

Ophthalmology Marketing: 4 Tips to Make Your Practice More Attractive Online

Healthcare 3 min read
ophthalmology marketing doctor performs eye exam of female child

As an ophthalmologist, your job is to make sure people can see the world around them. Your job is important, you're highly educated in a complex healthcare field. You should be focused on your practice which is why you should also consider working with a competent digital marketing agency to manage and maximize the impact of your ophthalmology marketing. After all, one important thing you want people to see in the world around them is you!

Ophthalmology Marketing

Invest in a Responsive Website

The first impression potential patients have of your practice is your website. To make it a good one, you want to ensure it has all the information visitors need to make a decision to visit you in person. This means being convenient and approachable. Make it easy to find your office hours and phone number as well as incorporating links that have answers to frequently asked questions.

You also want to make sure that your website is functionally appealing on a variety of desktop and mobile devices. Most people use mobile devices to find information, but if your site isn't optimized for a mobile screen, prospective patients may just keep scrolling. If you want to be seen, you must adapt to the different devices people are using.

Find the Right Keywords

Using the right keywords on your site will ensure that it ranks highly on search engine lists where it can be found by potential patients, which will help with your ophthalmology marketing. Even if you only want to be found by local patients, you need to make sure you have the right keywords to rank highly in local searches relevant to your business. When people in your area are looking for an ophthalmologist, your name should pop up first!. You'll also need to make sure you have your location information up to date and visible on your site.

Experiment with Online Advertising

One of the nice things about being online is that the vast majority of places you can post your information are free. This is great for your marketing budget. However, this can also limit the number of people you reach with your information. If you want to reach a wider audience, don't be afraid to experiment with online advertising for marketing your ophthalmology practice.

There are many options for advertising, and many of them allow you to pick your own budget. You have the option of spending as much or as little as you want for your marketing campaigns. As expected, higher spending increases the chance of reaching more people but the same can be achieved by experimenting with different ad copy, calls-to-action, and promotions.

Another benefit of online advertising is that you can target specific individuals and audiences. Many pay-per-click options, such as those found on Facebook and Google, allow you to pick your audience based on where they live, their age, gender, income, and other factors. This means that you can get your message in front of the very people who may be more willing to use your products and services.

Leverage Social Media

One of the best ways to build trust with customers is to go where they hang out. Actively engage with them, don't just try to sell them things but actually be a person they want to know more about. They are called social sites because you should be social on there. This is a good place to share the latest information on treatments, eyewear trends, answer questions, and highlight amazing patient outcomes. Whatever you do, be engaging so you can be seen for the professional you are.

Get Help with Your Ophthalmology Marketing

Ophthalmology marketing may not be your strong suit, and that's okay. Remain focused on your practice and helping people see and leave the marketing to other professionals. Give Puget Tech a call to get your digital marketing in high gear for everyone else to see.

Eyecare Ophthalmology
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