written by
Clayton Conway

3 Ways to Boost Your Business As the Holiday Season Approaches

Business 2 min read

The holiday season is coming up soon, and with it come a lot of opportunities for businesses. If you want to make the most of those opportunities, look for ways to boost your ecommerce sales as the season approaches. Here are three things you can do to get yourself set up to take advantage of the holiday rush.

Research Your Competitors

Businesses need to stay competitive all year long. This may be more important during the holidays though. Many businesses offer special holiday pricing to entice consumers to shop with them. Study your competitors and what they've done in previous years around the holidays. This can help you get a feel for what they are likely to do this year. Then you can start to determine what course of action you need to take to keep your business competitive with others.

Take Your Business Online with Ecommerce

If you haven't taken your business online already, you need to get on it now to make sure you're ready for the holidays. Since last year, ecommerce orders have increased by 95 percent. Many consumers do a lot of their holiday shopping online, so if your business isn't online already, you could end up missing out on a lot of sales. Get started with a business website, but don't plan to stop there. Successfully taking your business online means building up your online presence and making yourself more visible. Interact as a business on different social media platforms, claim local business listings, and work on improving your SEO rankings. These things all take time to pay off, so starting as early as you can is best.

Plan Holiday Promotions

Holiday promotions are something of an expectation consumers have for businesses now. It's part of what keeps you competitive and attractive to consumers, especially those who are hunting for the best prices. There are all sorts of holiday promotions you can run, depending on what makes the most sense for your business. You could try BOGO deals, discounts, gift card specials, or offer a small freebee when customers spend a certain dollar value. Consider different promotions for online or in person purchases. If you have long-time regular customers, consider offering them a special promotion to thank them for their support.

If you want to make the most of the holidays as a business, now is a good time to start planning. Stay competitive by looking into what your business competitors usually do, set up an online storefront for your business, and plan holiday promotions. Doing so can help you boost your business as the holiday season approaches.

Need help figuring out a plan for your holiday ecommerce? Let us know! Contact us so we can help you achieve your holiday ecommerce goals.

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